Unhealthy Snack Food Advertising to Children Increased Despite Industry Pledges to Self-Regulate

teenHartford, Conn.—Children saw substantially more television advertising for unhealthy snack foods in the past five years, according to a new study, Snack FACTS, by the Rudd Center for Food Policy and Obesity at the University of Connecticut.
Children’s and teens’ exposure to TV ads for unhealthy snack foods such as cookies, chips and fruit snacks increased from 2010 to 2014, despite companies’ promises to market healthier products to children. Companies have developed some healthier snacks to meet updated national nutrition standards for snacks sold in schools, “Smart Snacks;” but with the exception of yogurt, these healthier products were not advertised to children on TV or the Internet, the new study shows.
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